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About
Us

What Sets Us Apart

Floris and Ana bring together complementary strengths that make every project both distinctive and deeply human.

Ana has dedicated her career to exploring human behavior, what drives people to seek certain experiences, and why they connect with particular brands. She believes that when a brand carries symbolic meaning, it creates lasting value. With a rare ability to distill the essence of a business and connect it to people’s ideals, Ana shapes strategy, brand identity and communication that resonate on a profound level.

Floris is the pulse that turns vision into reality. He ensures that ideas are financially sound, operationally strong, and rooted in the right people. For him, hospitality is one of the noblest callings: making others feel seen, welcomed, and part of something greater. This philosophy extends not only to guests but also to the teams who bring each experience to life.

Together, they have created concepts and strategies for hospitality venues across South America and Europe. Always placing people at the center. 

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Meet our Founders

Founders Ana Tucci and Floris Van de Werf bring over 40 years of combined expertise in global brand strategy and hospitality operations. Ana’s background in Consumer Insights & Branding ensures strong market positioning and experience activation, while Floris’ extensive experience in F&B management guarantees consistency in operational excellence and guest satisfaction.

Our philosophy for building successful hospitality cultures is simple: build a river. Its course is steady in values and its destination clear in vision. Yet within its waters, each individual is free to navigate with autonomy, creativity, and authenticity, shaping a journey that enriches both the individual and the whole.

Our Founders

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